About every couple of months it seems like some hip new way of presenting God’s Word hits the streets. It’s often billed as the most relevant translation ever created and it often makes a lot of Christians groan. So, why then do we always need more versions? Because everyone is different, and despite the Bible’s ubiquity people still have not heard about it. And frankly, people read them, which is always a good thing.
Church Times talks about a new glossy magazine version of the Bible replete with high-quality photographs, slick design and great marketing that took Sweden by storm:
‘The Book’ is a glossy magazine-style version of the Bible that has been very popular in Sweden – over 10 percent of Stockholm came to see the outdoor show of the book and there have been large increases in Bible sales. An English language version is shortly to be launched…
Yep, 10 percent of the city came out to see the launch of a book and that book was a rendition of the Bible. The Book’s English site.
Here’s the CEO talking about the project:
Personally, I think that we need more and better ways of communicating God’s word to every generation and people. Not by changing the message, but by changing the presentation.Thoughts?
