When I look at a church’s image, I have a big interest in visitor’s perspective.  What is it like from an outsiders view when they visit the church’s website, first drive into a church’s parking lot or walk through the front doors?  Most likely they have a lot of questions.  Where do I go?  Where can I sit?  Is it safe to leave my kids here?  Is it okay that I’m wearing jean shorts?

I feel like churches are really mixed in handling this well and not so well.  Some really know how to make someone new feel comfortable and others don’t.  I’ve been to both.  I bet you have good and bad examples, too.  I found this video on the blog Beyond Relevance and it looks at what it would be like if Starbucks marketed itself like some churches do.