Marketing Faith-Based Movies

Posted December 6th, 2006 @ 8:03 am by David

Recently, I heard a discussion on a radio station about the marketing of movies to the Christian community. Ever since “The Passion Of The Christ” it seems that the studios have jumped on the bandwagon of making movies based on biblical events. We have seen such movies as “One Night With The King” (based on the story of Esther) and “The Nativity Story.”

Many feel that the studios finally got the hint that there is money to be made with the Christian movie-going audience. While I appreciate their attempts at historical and biblical accuracy (See James’ article earlier), are their motives true in wanting to convey the truth about the events of the Bible or is this just another “money grab” by the studios?

What do you think of that? What are the positives and negatives of this seemingly new movement in the world of film?

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